Here’s the transcript of this Datarella (DR) interview with Michael Ricks, self-tracker, investment banker and inventor. DR Michael, you are an American living in Munich, Germany. Could you tell us a little about you? Michael Ok – so, what am I? A guy who is trying to get the most out of life. I’m a […]

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Know your customers and build an ongoing relationship between them and your brands by looking beyond a on-time meet-up caused by a marketing campaign! Highly engaged users become loyal customers, have higher LTVs and contribute more to your bottom line than the casual customer. Yes to that. But how to to build a stronger relationship […]

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Here’s the transcript of this Datarella (DR) interview with Florian Schumacher, Founder QS Meetups, Germany. DR Florian Schumacher, you started the first Quantified Self QS Meetup in Germany. Could you introduce yourself and tell us about your QS approach? Florian When I learned about Quantified Self in 2011, I immediately felt attracted by its very […]

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About 0.5% of big data collected is actually being analyzed and monetized. The “rest” ends up unused. 90% of all data ever created has been generated in the years 2012-2013, and 30% of it contains valuable information. During the last years, the amount of data has been increasing exponentially. Enterprises around the world are beginning […]

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Life logging, tracking, the Quantified Self, the Quantified Life – and now the Quantified Us? Do we need more or better expressions for this global trend which motivates people to change their behavior? Matthew Jordan and Nikki Pfarr from Artefact make their case for changing the Quantified Self into Quantified Us. The first degree of […]

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From rapid urbanization in China to dung-fired stoves in New Delhi, air pollution claimed 7 million lives around the world in 2012, according to the World Health Organization. Globally, one out of every eight deaths is tied to dirty air – which makes air pollution the world’s single biggest environmental health risk. And, in areas […]

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If a technology wants to be respected it should demonstrate its social relevance. Then it will be approved by the people and its implications will be accepted. Otherwise it will be dead on arrival. Generally, there are two different sorts of people: tech lovers and tech skeptics. The first are open to any innovation and […]

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Neben unseren mobilen Studien fragen wir unsere Nutzer immer wieder nach Ihrer Meinung zu aktuellen Tagesthemen. Momentan ist der Steuer-Prozess um FC Bayern Präsident das nationale Top-Thema. Daher haben wir einige Fragen gestellt. Hier sind die Antworten: Frage 1: Verfolgst Du den Gerichtsprozess um Uli Hoeneß? Antwort 1: knapp 90% der explore Teilnehmer verfolgen den […]

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Wir suchen einen Ruby on Rails Entwickler per sofort! Datarella erzählt die Geschichten hinter Daten: basierend auf der Research App ‚explore‘ entwickelt Datarella eine Behavioral Analytics Plattform mit integrierter Complex Event Processing Engine, die in Echtzeit das Verhalten von Teilnehmern analysiert. Nachdem Teilnehmer die App ‚explore‘ installiert haben, erhalten Sie in Abhängigkeit ihres Verhaltens Umfragen zugespielt. […]

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